• Where does the name "Hulbee" come from?
• What markets is Hulbee aiming at?
• What is the difference between Hulbee and traditional search engines like Google?
• Can you call a Hulbee search "intelligent"?
• Does Hulbee intend to take on Google?

The Internet is global. But Hulbee wants to tackle the European market first. Our aim is to show users a new and very simple form of searching, and attune users' searching habits to it. We want to understand information and knowledge. In our research, we attach great importance to how a knowledge-based search should be, and how knowledge can be quickly and correctly accessed.

Our technology provides very simple ways of using a basic search to familiarize oneself with a subject. This is much quicker with Hulbee than with traditional search engines.

Google provides one-dimensional results – figuratively speaking; if you enter a search term, you receive a very long list of search results to click through until you find the site you need. But that can take a long time, or be completely unsuccessful, especially if you are not familiar with the subject you are searching for.

By contrast, Hulbee provides a multi-dimensional result. That means users are always presented with a "data cloud of related terms" when they enter a search term, listing the numerous terms associated with the search term. Clicking terms within the cloud successively narrows down these search results, which very rapidly leads to the desired search result. Hulbee thus leads the users through the subject area, and identifies associations. So this "data cloud of related terms" is not just a list of results for the user to sort out.

We think so. Of course, human intelligence cannot be replaced. But what Hulbee can do is detect semantic connections between terms, and bring the user new ideas as to how to categorize the search term, and the further search avenues available.

For example if we do not know a term, we enter it in a traditional search engine, and are pleased to find a Wikipedia entry for it. Wikipedia gives us an idea as to the sense in which the word is used, helping to pursue our search. Hulbee replaces neither Google nor Wikipedia, but when you enter a search term in Hulbee, you immediately get an impression of the subject area you are dealing with. You can then decide for yourself what search path to pursue.  

No, Google has a unique position in the search engine market, and it is virtually unassailable in this position at the moment. Our aim with Hulbee is to set new standards, and show that there are other ways of searching. Traditional search engines are good to work with if you are very familiar with the subject to which the search enquiry relates, or if you are looking for a particular website. With Hulbee, you can get to your goal quickly and easily even if you are just trying to familiarize yourself with the subject. Let us assume you want to plan a holiday. You enter "holiday", find terms in the data cloud of related terms such as "holiday home", "hotel", and various countries, etc. – you can narrow this down with the Term Cloud to the point that you have found a suitable vacation offering. You do not first have to click endlessly through the "one-dimensional" search results. We provide a sort of "Search Cube" – which you can turn until you find the right face of the cube.